NOTICE OF PRIVACY

NOTICE OF PRIVACY

This privacy notice governs the processing of personal data by AVIFIN Inc. that operates the hotel ORCHID HOUSE CAMPOS ELISEOS, in the terms provided for by theFederal Law for the Protection of Personal Data in Possession of Individuals(FLPPDPI) and by the regulations and/or administrative provisions derived orrelated to the Law.

A. Identity of the responsable

AVIFIN Inc. and its affiliated and/or subsidiaries (hereinafter, ORCHIDHOUSE), with address at Campos Elíseos street number 76, Colonia Polanco,Delegación Miguel Hidalgo, in Mexico City, is a company committed to protectingyour privacy. Our Data Protection Manager is the Personal Data Department andis located in the same address, you can contact in the email: mexicocity@orchidhousehotels.com

This Privacy Notice also corresponds to the following websites belongingto ORCHID HOUSE:

www.orchidhousehotels.com

B. Personal Data

For the purposes indicated in this Privacy Notice, ORCHID HOUSE maycollect your personal data in various ways: when the information is provideddirectly by you; when you visit the ORCHID HOUSE websites; when you use theservices offered by ORCHID HOUSE online, for the data that you authorize ORCHIDHOUSE to take from your social networks (Facebook, twitter, LinkedIn, google,etc.) or by connecting to the Wi-Fi that ORCHID HOUSE might offer you; and whenwe obtain information through other means than those indicated above and thatare permitted by applicable laws.

The personal data obtained by the aforementioned means are:

  • Identification information:     name (s), surname (s), address, home, cell and / or work telephone number,     marital status, signature, email, gender, age, date of birth, username and     password.
  • Financial Data: name of the     cardholder, credit card number, expiration date (in case of online     transactions).
  • Billing information: name     or company name, RFC, fiscal address.
  • Preference Data: Related to     the room, required services and / or reason and travel preferences.

C. Sensitive Personal Data

Sensitive personal data is considered personal data that affects themost intimate sphere of its owner, or in case of misuse may give rise todiscrimination or entail a serious risk to it. In particular, those who canreveal aspects such as racial or ethnic origin, current and future healthstatus, genetic information, religious, philosophical and moral beliefs, unionaffiliation, political opinions, sexual preferences are considered sensitive.In case of staying at any of our hotels, the sensitive personal informationthat we will request will be those related to health or different capacities,which will be used only to provide a better service and meet your specificneeds.

D. Purpose and Treatment of PersonalInformation

The personal information you provide will be used by ORCHID HOUSE toprovide the services you request. Additionally it can also use the informationto offer promotions, newsletters, surveys, etc.

The main purposes of the treatment of personal data is:

1. Integrate and maintain a database of clients;

2. Confirm the identity of the client and/or his legal representative;

3. Comply with the legal requirements applicable;

4. Provide information on: conditions, policies and provisions for thecontracting and use of services and facilities; payment methods; rates forservices and modalities;

5. Send promotional material of ORCHID HOUSE

6. Manage the entry and exit of guests;

7. Monitoring and control of physical and logical access to hotelfacilities;

8. Manage the services of courtesy food, room service, cleaning andmaintenance of the rooms and telephone attention, among others.

9. Manage security;

10. Develop internal statistics that indicate the services and productsmost appreciated by customers;

11. Manage charges and collection via bank cards, credits and cash;

12. Send invoices;

13. Use the different services of the ORCHID HOUSE website;

14. Any other activity of a nature analogous to those described in theaforementioned paragraphs.

E. Limitation on the Use or Disclosure ofPersonal Information

At any time you can express your refusal to the treatment of thefinalities that do not give rise to the legal relationship or are necessary forthe provision of the service, which may be requested to the email mexicocity@orchidhousehotels.com, indicating the electronic email(s) and/or telephone number(s) to whichsend notifications; likewise you may revoke consent in the terms indicated inparagraph F.

F. Of the Exercise of the Rights of Access,Rectification, Cancellation and Objection.

Access, rectification, cancellation or opposition on respect to theinformation you provide to ORCHID HOUSE indicated in the Federal Law onProtection of Personal Data Held by Private Parties, or the revocation of theconsent that you have given us to the processing of your personal data , may bedone so by submitting the request in writing to the Department of Personal Datato the following address: Campos Elíseos street number 76, Colonia Polanco,Miguel Hidalgo Delegation, in Mexico City, on a schedule of 9:00 hours to 14:00hours from Monday to Friday or via email mexicocity@orchidhousehotels.com.

Said request must contain at least the following: (i) Name of the Ownerof the Personal Data; (ii) Email to receive notifications; (iii) Documentsproving your identity or, where appropriate, the legal representation of theowner; (iv) Clear and precise description of the personal data with respect towhich the right is sought to be exercised and the right to be exercised. (v)Any other element or document that facilitates the location of personal data.In case the application does not satisfy any of the requirements indicatedabove, the Personal Data Department may request within 5 days of receipt topresent the elements or documents necessary to process it. You will have 10days to respond to the request, in case you do not answer within that period,the corresponding request will be deemed not submitted.

The period of attention will be a maximum of 20 days from the date onwhich the request is received to communicate the adopted decision, so that, ifit is appropriate, make it effective within 15 days after the issuance of theresponse. In order to protect your confidentiality, ORCHID HOUSE will send theresponse to your request to the email address you have provided for thispurpose and keep it available to the applicant at the address indicated in theprevious paragraph.

G. Measures to protect personal data

The personal data processed by ORCHID HOUSE is protected by adequateadministrative, technical and physical security measures against damage, loss,alteration, destruction or unauthorized use, access or processing, inaccordance with the provisions of the FLPPDPI and the administrative regulationaction that derives from it. All personal data stored in electronic format, ismaintained in confidential and secure data banks. However, no security or datatransmission system of which the company does not have absolute control and/oris dependent on the Internet can guarantee that it is completely secure.

H. Electronic means and cookies

In the event that you use electronic means in relation to your personaldata, cookies will be generated in order to provide a better service.

Cookies are small pieces of information that are sent by the website toyour browser. Cookies are stored on your computer’s hard drive and used todetermine your preferences when you connect to the services of our sites, aswell as to track certain behaviors or activities carried out by you within oursites.

In some sections of our site we require that the client has cookiesenabled since some of the functionalities require them to work. Cookies allowus to: a) recognize it when entering our sites and offer a personalizedexperience, b) know the personal settings of the site specified by you, forexample, cookies allow us to detect the bandwidth you have selected at themoment of entering the homepage of our sites, so that we know what kind ofinformation it is advisable to download, c) calculate the size of our audienceand measure some traffic parameters, since each browser that accesses our sitesacquires a cookie that is used to determine the frequency of use and thesections of the visited sites, reflecting their habits and preferences ,information that is useful to us to improve the content, the headlines and thepromotions for the users. Cookies also help us track some activities, forexample, in some of the surveys we launch online, we can use cookies to detectif the user has already filled out the survey and avoid deploying it again, ifit has been done. The “help” button found in the toolbar of most browsers willtell you how to avoid accepting new cookies, how to make the browser notify youwhen you receive a new cookie or how to disable all cookies. However, cookiesallow you to take advantage of the most beneficial features that we offer, sowe recommend that you leave them activated.

I. Transfers

ORCHID HOUSE only transfers personal data in the cases established inarticle 37 of the Federal Law on Protection of Personal Data Held by PrivateParties.

J. Changes to this Privacy Notice

ORCHID HOUSE may at any time update this privacy notice. In the event ofsubstantial changes to this notice, we will communicate it through our internetpages indicated in subsection A of this Privacy Notice. Therefore, we suggestyou periodically visit this privacy notice to be aware of any updates.

I acknowledge and accept the terms and conditions established in thisPrivacy Notice, and otherwise I will inform Posadas in terms of what isindicated in paragraphs E. and F. of this Privacy Notice.

In case of any disagreement or complaint about the processing of yourpersonal data, you can go to the National Institute of Transparency, Access toInformation and Protection of Personal Data.

K. Manifestation of Consent

I, HOLDER OF THE PERSONAL DATA, expressly agree to accept withoutreservation or limitation the content of this Privacy Notice through thehandwritten signature of this document. Likewise, the act of completing theprinted, electronic formats, supposes my full and express acceptance of thisPrivacy Notice and of any modification and/or update thereof and I accept thatORCHID HOUSE, its affiliates, subsidiaries and suppliers, that you find inMexico and abroad, process my personal data in the terms and conditions of thisPrivacy Notice.

  • I do not consent to the transfer of my personal data in the terms indicated in this privacy     notice.
  • I expressly accept the terms and conditions of this privacy notice:

Name and signature of the owner of the data owner